公司简介

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary and Impact
3 best things about the job:
Measures of success –
In three months:
· Developed a strong understanding of client’s business and structures – both locally and regionally/globally, to be the key point of contact for all China related topics.
· Begun to clearly influence and adapt the plans and approaches and setting the direction for the coming year.
· Developed a strong working relationship with your team, setting the culture & expectations on what great looks like.
· Quickly familiarize with assigned clients and products and their marketing opportunities and challenges.
· Establish trusted relationship key stakeholders internally and externally.
In six months:
· Implemented areas of enhancement/optimization to deliver better service and work standards to the client from across the agency, and effective, efficient and compliant internal processes.
· Ensure agency is regarded as a communication planning expert, with creativity to develop big ideas, in a digitally centric world.
· Be a true leader of your team and wider agency functional/specialist teams and fully gained their trust and respect.
In 12 months:
· Effectively managing the team and client partnership, from building the business growth plan for the coming year, to resourcing and development needs.
· Set the benchmark for these clients in agency China and globally, and therefore ensure that they are seeing as leading the world in their own rights.
· Be resourceful and independent in identifying the right solutions for issue resolutions.
· Proactively develop and implement new working models and customized product solutions for clients.
Responsibilities of the role:
· Build and maintain productive and long-lasting relationship with clients at all levels – especially focus on developing a trusted partner relationship with senior clients and internal stakeholders.
· Ensure our planning is strategically-led, applying business and consumer insights and coming up with big ideas that can land with media ideas to deliver value for our client.
· Being a key consumer touchpoint, often forming almost 100% of client’s media investment, strong expertise of digital tactics across brand and performance and data and analytics, and continuous learning on latest development are a must.
· Develop a motivated team focused on improving effective and efficient delivery to the client.
· Lead and collaborate with the wider team to deliver integrated planning across all touchpoints, in line with annual connections planning approach.
· Manage the team day-to-day, acting as a coach and mentor to team members. Conduct regular performance appraisals of team members in a professional manner, including designing their training and development plans. Develop and maintain a succession plan for the business at all levels.
· Prioritize tasks and appropriately delegate to team members, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks.
· Agree a realistic timeframe for delivery of work with the client and revisit if necessary.
· Work with clients to arrive at the best process/systems for managing their business.
· Work with other teams/departments to safeguard clients’ interests with strategically important media owners.
· Supervise and be accountable for all work, in terms of its quality, accuracy, insightfulness and innovation.
· Demonstrate strong problem-solving capability and implementation capacity.
· Drive pitches or new business proposal to existing clients when necessary.
· Have a deep understanding of and embrace agency's mission and values.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you will need:
· Proven track record over 15+ years’ experience in leading blue-chip accounts.
· Be able to manage and motivate employees, clients and suppliers at all levels.
· Thoroughly understand the China media environment, especially on how to engage and leverage maximum impact from BAT JBPs for client benefit.
· Experienced digital practitioner with a strong understanding of strategy.
· Performance based client experience ideal but not essential.
· Possess good verbal and written communication skills as well as compelling presentation skills.
· Fluent in Mandarin and strong English language skills.
· Possess thorough market, industry and client management knowledge and expertise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.