Data

* Create business planning and customer simulation

* Provide data analysis and business insight in depth to support fulfilling brand strategy and business target.

* Develop regular and ad-hoc reporting

* Support cross functions for their data requests.

* Manage customer research

O+O and innovation

* Initiate innovative projects with Corp and division CMO team to explore new approaches for CRM.

* Develop O+O strategy including Omni-channel customer engagement, CRM media retargeting, etc.

Touch point management

* Develop CRM tool with friendly features to support operations

* Build and optimize CRM system and BI platforms in collaboration with IT teams.

Qualification:

* Strategic thinking and detailed execution. Strong business and data sense.

* Good will of learning and quick learning. Be agile. Good at communication

* Has basic technical knowledge

* Prefer brand CRM experience. Digital capability is a plus.

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