• Develop and implement media strategies tailored to China's media landscape, enhancing brand relevance.

• Oversee reach planning for all reach media such as MSP, digital, OOH, Hot drama, etc., utilizing tools from media research firms to ensure effective reach planning and optimal tool usage.

• Handle planning and execution for all type of media.

• Oversee spot plan management and ensure KPI alignment with AOP.

• Monitor and optimize campaign performance, coordinating with media operation teams, BU media teams and agencies to ensure success.

• Conduct post-campaign management, including media performance tracking, post-buy governance, and performance reviews.

• Support planning for annual operation plan, master plan, and competitor analysis, etc.

• Assist the media lead in executing various projects as needed.

• Mentor junior colleagues in campaign planning and provide ongoing support.

• Ensure accurate internal support for monthly campaign trafficking, maintaining alignment with client-specific strategic directions.

• Bachelor’s degree or higher.

• 4+ years of experience in media strategy and planning.

• Expertise in brand media strategy planning with experience in 2C industries such as FMCG, e-commerce, 3C, Auto and 4A media agencies.

• Strong collaboration and stakeholder management skills, with the ability to build and grow relationships, influence without authority, and navigate a matrix organization.

• Proven ability to thrive in fast-paced, demanding, and deadline-driven environments.

• Fluency in both spoken and written Chinese and English is a must.

• Excellent project management and organizational alignment skills.

• Strong attention to detail.