JOB TITLE: Assistant Brand Building Manager- Premium line
JOB LOCATION: Shanghai
DEPARTMENT: Marketing
Job Responsibilities:
1.Premium line
- This role Leads the development of the marketing plan for premium line and leads the execution of Social. eCom assets, instore visibility activation etc. Tasks include content/instore activation planning, KOL collaborations, result analysis, and sales performance monitoring.-
- Owner of product line performance , especially key site& retail customers (eg.Tmall flagship store/ DouYin) Identify growth pillar, lead and cooperate with cross team and internal team members to drive growth.
2/ BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Accountable for the analysis of brand performance by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of eCom assets, in-store support, distribution and availability etc
- Accountable for the analysis of campaign performance includes the monitoring key KPI(CPM, CPUV, ROI etc).
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Independently lead campaign: from business objective translate to consumer activation, responsible for execution landing, and by channel sell in.
- Need to have clear understanding of brand proposition, to ensure integrated activity consistency deliver brand image and key benefit.
Job Requirements:
1.Bachelor degree above
2.At least 3 years relevant marketing experience , FMCG preferred
3. Solid Project Management experience.
4. Fluent in Written and Spoken English
5. Bias for action attitude; and strong growth mindset
Skills
− Great on content generation, and analysis skills
− Solid Project Management experience.
− Fluent in Written and Spoken English&Mandarin
− Entrepreneurship & Strong growth mindset
