Sales Force Effectiveness & Performance Management

·       Drive sales force effectiveness across all Consumer & Commercial sales channels, ensuring focus on core market opportunities and business priorities.

·       Establish, govern, and share an SFE performance framework, including sales target setting, territory design, performance review guidence

·       Set up and roll out a comprehensive sales performance tracking, review, and analysis model covering all sales channels, supporting the review cycles with location and regional leadership teams.

·       Optimize sales processes and operating mechanisms to improve productivity, efficiency, and execution discipline.

·       Deliver fact-based insights through dashboards and reports to enable strategic decision-making and continuous improvement.

·       Lead the optimization and adoption of key sales systems, drive digitalization of sales operations by enhancing tool functionality, integrating data sources, and leveraging analytics to enable smarter decision-making and higher sales productivity.

Incentive & Recognition

·       Co-Design and manage sales incentive schemes with HR team to align with company strategy, business goals, and financial targets.

·       Oversee end-to-end incentive management processes, including design, calculation, communication, and audit, ensuring efficiency and compliance.

·       Evaluate incentive effectiveness, propose optimizations, and lead recognition programs to reinforce a high-performance culture.

Leadership & Business Partnership

·       Lead the SFE team to provide professional support to all Consumer & Commercial sales channels, ensuring effective strategy execution.

·       Act as a trusted business partner to sales leadership, delivering data-driven insights and operational recommendations.

·       Support and drive critical global and local projects (e.g., organizational transformation, system upgrades, capability development) to ensure alignment with Greater China commercial strategy.

·       Minimum 10 years of progressive experience in Sales, Sales Operations, or Commercial Excellence, with at least 5 years in leadership roles.

·       Proven track record of improving sales force effectiveness and managing incentive programs in large, complex organizations.

·       Hands-on experience in sales performance management, KPI framework design, and process optimization.

·       Demonstrated ability to work effectively in a matrix organization, partnering with senior sales leaders and cross-functional teams (Finance, Supply Chain, HR etc.)

·       Experience in leading teams and driving change initiatives, including the rollout of new tools, systems, or frameworks.

Exposure to regional or global projects and alignment with corporate strategies is strongly preferred