Main Purpose of this role: summary

Develop category growing strategy in E-commerce channel in terms of category definition, vision, drivers, key JBTD, 618/D11 promotion landing and brand campaign execution working with cross functions.

Lead category & channel operation excellence and dynamic resource management to ensure business delivery from top line to bottom line

1. Volume hunting.

- Drive significant growth in EC channel，take ownership on every channel-related matters and always eager to learn and tackle with challenges.

- Forecast and deliver topline sales via close cooperation with planning team

- Lead channel-related activity，mechanism design，budget management，through portfolio & mechanism mix，effective budget control，cross-function communication to support business delivery.

2. Cross function cooperation.

- Work with cross function team to make business smooth and coordicate resources allocation.

- Drive big bet scale up strategy for 618/D11 with dedication for EC channel with cooperation with cross function teams.

3. Channel Definition & Priority

- Work with sales to optimize performance media outcome and shopper in-site experience to drive better business performace.

- Lead channel specific portfolio design and landing strategy, choose fit for channel products and eager to push cross-function to create or cooperate closely to deliver.

4. Channel focus project management

- Lead and work with cross function to unlock new business opportunity and lead project timeline, to systematecally organize and deliver project outcomes

Requirements:

- Prefer EC experience, e.g., EC (JD/ALI/DY/PDD)

- Ownership & Responsibility

- 3 years+ FMCG working experience

- Good communication and business acumen

Same as above.