• Category Management and Innovation:

o Support BM on category development of Knorr dry seasoning category, develop and own the product portfolio roadmap for the China market.

o Oversee brand development and leading projects to ensure timely and complete delivery of innovations.

o Identify key issues and opportunities through data analysis, translating market data, trade, and consumer insights to assist in strategy building.

• Brand Building and Communication:

o Responsible for NPD communication plan and assets development, including POSM design, PMG selling story, tasting recipe development, etc.

o Create communication plans for selected product portfolios.

o Work with cross-functional teams to ensure timely delivery of communication activities.

• Project Management:

o Collaborate closely with customer marketing, field sales, instore activation teams, finance, R&D, supply chain, market research, legal, regulations, execution agencies, and design agencies.

o Prepare materials for instore activities.

Requirements:

• 5+ years of marketing experience in the FMCG industry, especially in food and beverage.

• Proven brand development skills with a strong track record in innovation (0-1 innovation experience required).

• Balanced strategic, analytical, and creative skills.

• Passion for high performance and recognized as a talent catalyst.

• Strong business acumen and knowledge of innovation process management.

• Excellent project management skills, with the ability to work independently in a fast-paced environment.

• Good communication and influencing skills, solution-oriented.

• Integrity, honesty, accountability, passion for food.

• Fluent in English.

Same as above.