BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB
• Plays a key role in bringing the Category Vision and Innovation Plan to life in the region.
• Delivers the business and share targets in the region.
KEY RESPONSIBILITIES
• Develops an in-depth understanding of the regional markets (China & Southeast Asia); the environment in which the category competes, including segments and channels.
• Translates a holistic understanding of consumers and shoppers to growth opportunities.
• Leads regional innovation projects against agreed category and brand global priorities.
• Supports the brand manager on brand communication, creative development process (advertising and packaging), working with agencies to deliver strategically sound messages in line with communication strategy. Works closely with local market teams in the deployment of brand communication idea for local markets and channels.
• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to test market potential in key countries.
• Leads cross-functional innovation teams (using project management tools to support decision making and communication) including local market teams, supply chain and customer and category development in the region to ensure successful implementation.
WHAT YOU’LL NEED TO SUCCEED
KEY COMPETENCIES
· Passion for Branding & Being innovative
· Strategic Influencing
· Creates integrated communication esp Digital assets
· Proficient in English
KEY SKILLS
· Passion for Consumers and Shoppers
· Develops and launches relevant innovation and relaunches projects
· High degree of accountability & responsibility
· Lead business analysis & Equipped with Strategic thinking
RELEVEANT EXPERIENCE
· 3-4 years’ experience in Brand Marketing (4-5 years overall)
· Developing concepts and brand communication
· Good business understanding
· Resilience & self-starter
