Key Responsibilities
•Build Framework of market insight study to guide strategy building
•Develop and implement mid-to-long term portfolio strategies with overall RC China IVCP and OGSM.
•Identify growth opportunities and potential risks based on market trends, consumer insights, and competitive analysis to shape future growth model and portfolio innovation agenda.
•Work with portfolio team, VCO team and pillar team to Optimize current portfolio and balance core vs. emerging categories.
•Drive new product launches, upgrades, and lifecycle management.
•Work closely with cross function team to implement RC China portfolio strategy and improve overall business performance by optimizing resource allocation, setting and tracking KPI and sharing strategic insight.
•To be the main contact window to regional and global portfolio and R&D teams to influence them for future collaboration and innovation agenda, especially for China local innovation pipeline
Job Specifications/Qualifications
•Education: Master’s degree or above in Business Administration, Marketing, Strategy, Management, Market research or related fields
•Experience: 10 years+ in Marketing, Strategy or 8 years + Consulting background(Prefer Pet, FMCG, Infant, Retail, Pharma or Ecom industry). Previous experience in regional/national strategic leadership roles preferred.
•Skills: Strong strategic thinking ability, strategy building and deployment, analytical and market insight skills. Excellent cross-function and cross level communication skills, influencial power and leadership skills. Excellent in English and Mandarin, both written and spoken.
•Other Requirement: Passion for pet and believe in Royal Canin precise nutrition concept. Pet owner preferred.
