RESPONSIBILITIES:
•Develop franchise, brand strategies and plans in short term and long term.
•Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.
•Manage the implementation of marketing plan and initiatives through working with cross-functional teams.
•Build a strong network with global brand team and ensure China be fully integrated into global brand management plan
•Ensure high quality execution of agreed tactical plans in the region via local marketing & sales team.
•Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives
•Responsible for brand P&L according to MRP targets.
•Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.
•Lead and manage future new product launch. Ensure top quality and timely preparation of new launches according to Takeda New Product Launches guidelines & standards.
•Manage and control A&P budget to be effective and efficient within financial plan.
•Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.
•Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.
Qualifications & Skills:
•Bachelor degree a must
•Postgraduate degree in business management or marketing a plus
•15+ years of marketing experience and 5+ years as a brand owner (market manager and above) in the pharmaceutical industry a must
•Team management experience with 8+ HC a must
•Sales management skills a plus
•Lauch experience a plus
•Mega brand experience or rare disease experience a plus
•Neuroscience experience / know-how a plus.
•Competency and skills in leading and developing marketing team and people
•Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.
•Can-doer spirit and strong commitment to the objectives
•Excellent teamwork and interpersonal skills.
•Excellent presentation and communication skills.
•Fluency in English both in verbal & written.
•Office software operation skills.
