• Lead CME media operation team for both Bev and Foods categories to drive campaign execution and ensure seamless collaboration with the media team and agency.
• Manage projects from inception to delivery, creating detailed schedules and providing timely and clear status updates to management.
• Manage media data database operations and data accuracy governance.
• Be in charge of media reports and generate media insights, including but not limited to competitor reports, growth navigator, MMM, media taxonomy, etc.
• Be in charge of ChCC CME media operation team’s work scope and capability development, define the SOP and continuously optimize it.
• Be in charge of innovation initiatives to improve media performance for wider business impact.
• Work with ChCC internal teams to deliver success.
Responsibilities: Functional Responsibilities:
• As lead of CME media operation team for both bev and foods categories.
• Be familiar with China traditional media and digital media trends, with experience in tailor-made media strategies to drive brand relevance.
• Serve as the organization’s media liaison and play a critical role as a communication coordinator between internal stakeholders and external agencies for efficient workflow.
• Guide the team to perform campaign execution, including but not limited to MR, tracking, optimization, and post-campaign management.
• Act as the key driver of media automation requests, responsible for overall media data digitalization, data collection, and management of sources such as A&M data, 3rd party tracking data, media data, and KOL data; ensure data governance, cleanliness, and accuracy within the system.
• Deliver timely media insights reports with deep-dive analysis through the media automation system, including but not limited to competitor reports, growth navigator, MMM, and media taxonomy.
• Serve as a media insights expert, collaborating with the media team to develop competitive traditional and digital media strategies that drive brand engagement with target audiences; scope including but not limited to annual campaign planning, spot plan governance, and multiscreen campaign strategies.
• Act as the subject matter expert on the end-to-end marketing execution process
• Optimize work processes with each stakeholder to improve the productivity of the team
• Adopt potential CME capabilities into ChCC team
• Coordinate innovative projects
People Responsibilities:
• Act as a senior media coach and support the media team in execution speed and quality of service delivery, ensuring achievement of agreed SLAs.
• Manage ChCC media operations team’s scope, workload, and performance.
• Develop strong working relationships with China Marketing Leaders to grow the ChCC partnership and enhance ways of working and team capability development.
• Manage the team to motivate members toward success.
