Design and deliver NPC business growth strategy:

• Support total NPC AOP strategy planning and landing

• Manage business momentum and identify issues and opportunities

• Lead competition understanding and develop anti-competition plan

Elevate Lay's brand distinctiveness:

• Identify brand problem-to-solve and develop brand building strategy among young cohort, including media and social plan

• Evolve creative excellence and take full leadership of mega brand campaign planning and landing

• Design elevated brand experience with full year cross-brand collaboration plans

Strengthen and enrich NPC portfolio with speed-to-market:

• Develop differentiated portfolio strategy to trade-in new consumers to the category and Lay's brand

• Lead E2E design and delivery of campaign-based LTOs and brand crossover NPDs

• Design and deliver product experience to unlock incremental business growth

• Independent project leadership to bring cross-functional teams together to deliver OTIF

• Strong creativity and sufficient experience of driving creative excellence to unlock new ways of brand communication

• Strong influential skills in managing cross functional partners and global partners

• Professional working proficiency in English is a must

• Solid knowledge of marketing innovation / campaign development / consumer Insights / market research

• 8+ years of proven experience in marketing, preferably with FMCG

• Passionate on brand marketing and innovation

• Strong data analysis skill, logical thinking with a clear mind

• Very committed and accountable with a high sense of responsibility to follow things regardless of challenges

• Great collaboration and communication skills

• Creative, open minded and digital savvy