Primary Purpose of the Position

• Accelerate the deployment of the value based pricing strategy for the AP region, aligned with the global company vision and supporting local business objectives

• Ensure the Customer Value Proposition to different channels is locally reflected into an optimized commercial policy enabling a balanced omnichannel presence

• Steer new product pricing on regional level and take ownership for the deliverables

• Implement effective pricing steering processes to assess pricing performance vs the strategy and mitigate parallel activities

• Coordinate DOT, downstream and overstock actions on regional level and develop RRP methodology

• Consolidate pricing intelligence needs from the markets and drive respective tool development

• Support and guide the local pricing managers and enable their development with regional initiatives and sharings

Principle Duties and Responsibilities

30% Pricing Strategy Development

• Accelerate the deployment of a value driven pricing strategy across the APAC region, reflecting the value offering to the endconsumers into a fair price positioning

• Assess the gaps in the positioning and commercial policies of all markets in the region and identify respective corrective measures

• Steering local channel margin assessment and consideration of the local GTM approach and business priorities in the commercial policy design

• Coordinate and validate pricing inputs for the introduction of new products to deliver timely and high quality presentation to senior stakeholders

20% Pricing Steering Enablement

• Drive the implementation of pricing steering processes to ensure consistent delivery versus the defined strategy

• Regularly assess pricing performance and ensure transparency and evaluation of potential deviations

• Develop guidelines to mitigate parallel trade activities

20% Operational Pricing Excellence

• Assess business impacts of local promotional activities and support markets with effective tactical pricing design

• Systematically coordinate old DOT, downstream and overstock clearance activities in and between the markets

• Develop a robust approach to RRP, ensuring consistent communication to the end consumers while benefiting retail margins

10% Pricing Intelligence

• Consolidate regional pricing data needs and develop respective use cases

• Steer the development and adoption of efficient pricing tools and systems and fast track pricing process optimization

• Provide analytical support to various stakeholders by deep diving in the respective pricing topics and linking them with other data points

10% Team Expertise

• Help the team to overcome the resistance to change by promoting the winner mindset and generating buy in for the company vision

• Drive pricing talent development through methodology expalanations, best practice sharing and regular feedback

• Enable collaboration in the team by creating required platforms for exchange and steering discussions and alignment

10% Ad hoc initiatives and presentations

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