Main Purpose of this role: summary

Develop category growing strategy in E-commerce channel in terms of category definition, vision, drivers, key JBTD, 618/D11 promotion landing and brand campaign execution working with cross functions.

Lead category & channel operation excellence and dynamic resource management to ensure business delivery from top line to bottom line

1.    Volume hunting.

-   Drive significant growth in EC channel，take ownership on every channel-related matters and always eager to learn and tackle with challenges.

-   Forecast and deliver topline sales via close cooperation with planning team

-   Lead channel-related activity，mechanism design，budget management，through portfolio & mechanism mix，effective budget control，cross-function communication to support business delivery.  

2. Cross function cooperation.

-   Work with cross function team to make business smooth and coordinate resources allocation.

-   Drive big bet scale up strategy for 618/D11 with dedication for EC channel with cooperation with cross function teams.

3. Channel Definition & Priority

-   Work with sales to optimize performance media outcome and shopper in-site experience to drive better business performance.

-   Lead channel specific portfolio design and landing strategy, choose fit for channel products and eager to push cross-function to create or cooperate closely to deliver.

4. Channel focus project management

-   Lead and work with cross function to unlock new business opportunity and lead project timeline, to systematically organize and deliver project outcomes

Requirements:

-   Prefer EC experience, e.g., EC (JD/ALI/DY/PDD)

-   Ownership & Responsibility

-   3 years+ FMCG working experience

-   Good communication and business acumen