Role:

Responsible for the full lifecycle operations of WPP products, bridging global/local tools/solution/expertise with WPP media teams, ensuring the best-in-class delivery of technology-driven marketing solutions tailored to our clients.

Responsibilities:

• Drive WPP Products Initiatives: Execute key WPP Products initiatives in China, ensuring timely delivery, adoption, and localization.
• Manage Cross-Functional Projects: Lead and manage cross-functional projects involving AI, data, and emerging marketing technologies.
• Strategic Solutioning & Adoption: Identify client needs, lead workshops/demos, and drive the adoption of WPP Products solutions within agencies.
• Technology & AI Expertise: Stay abreast of China's tech landscape, advocate for AI-driven solutions, and shape future WPP Products offerings.
• Communication & Global Collaboration: Serve as a liaison between global teams and the local market, providing updates and showcasing WPP Products' impact.

Goals:

• Achieve adoption of WPP products amongst the TOP 12 client teams by delivering client-centric enablement roadmap that outlines how the products can drive outcomes (better insights, efficiency, quality improvements).
• Ensure training ALL of WPP media teams with AI enabled tools

Requirements/Qualifications

• 4+ years of experience in project management, innovation, or strategic solutioning in a creative, branding, or production agency.
• Strong understanding of China’s ecosystem, including AI, tech, e-commerce, and digital media trends.
• Hands-on product/solution pitch experience.
• Experience working with global teams and an understanding of how to align local execution with global strategy.
• Proven ability to lead cross-functional projects, working with both technical and non-technical teams.
• Strong communication skills in English and Mandarin (written and verbal) to collaborate effectively with local and global stakeholders.
• Strong problem-solving skills, with the ability to navigate ambiguity and drive solutions forward.
• Expertise in PowerPoint, Excel, project management tools, and other relevant software.
• Knowledge of AI tools and social platforms, and a passion for exploring their application in marketing.

Other Notes

• ‘E’ person good at managing good relationships with stakeholders
• Be innovative and be responsible, have strong ownership
• Tech knowledgeable colleague with media planning/platform knowledge