·       1. 专业品牌教育  

·       1. Brand Education Expertise  

·         - 面向经销商、顶级酒吧、五星酒店及零售终端开展品牌历史/蒸馏工艺/品鉴培训

- Conduct brand immersion training/tasting for distributors, premium bars, hotels & retailers

- 设计并执行沉浸式品牌体验（大师班、客座调酒、品鉴会）  

- Develop masterclasses/mixology/tasting events to elevate brand perception  

·       2. 高端渠道开拓  

·       2. Premium Channel Development

- 与酒吧主理人、调酒师及采购决策层建立战略合作，提升品牌在高端渠道份额  

- Build good relationships with bar owners, head bartenders & buyers  

- 收集市场趋势与竞品动态，制定区域品牌教育推广策略

- Collect & analyze market trends to optimize regional brand education and promotion strategy    

·       3. 跨部门协作

·       3. Commercial Collaboration    

- 联动区域销售团队提供专业支持，驱动重点客户销量增长  

- Partner with regional sales team to drive key account growth with professional support 

- 配合市场部落地全国性 campaign  

- Execute national marketing campaigns locally  

·       4. 活动管理  

·       4. Event management

- 主导上海及周边城市品牌教育活动（年均出差≥50%）

- Manage brand education events across East China (≥50% travel required)   

- 行业背景：  

- Credentials:  

 ▸ 3-5年国际洋酒品牌教育工作经验

 ▸ 3-5 years in luxury spirits brand education   

 ▸ 持有WSET烈酒二级（三级更佳）/EWA等国际认证

 ▸ WSET Level 2+ Spirits/EWA certification

- 渠道经验：  

- Channel Experience:  

 ▸ 2年以上调酒师或酒吧管理实战背景

  ▸ 2+ years as bartender/bar manager

- 语言能力：  

- Language: 

 ▸ 中英文流利（工作语言级）  

 ▸ Fluent English & Mandarin (Working proficiency)  

 ▸ 第三语言（日语等）可加分  

 ▸ Third language (French/Japanese) preferred  

- 关键素质：  

- Critical Competencies:  

 ▸ 接受高频次跨省出差

 ▸ Proven adaptability to extensive travel

 ▸ 精通烈酒品类知识与鸡尾酒创新  

 ▸ Deep spirits knowledge & cocktail innovation skills