Department: Public and Continuing Education (PE/CE)

Reports To: Director of Public and Continuing Education (Direct Report)

Position Overview

The Admissions and Enrollment Lead (AEL) for Public and Continuing Education (PE/CE) at the Tianjin Juilliard School oversees enrollment management for all public education programs, including the Music Development Program, Summer and Winter Camps, School Engagement Program, Satellite Early Years Centers and continuing education initiatives. Leveraging data-driven strategies and OpenApply CRM, the AEL ensures alignment between programs and institutional enrollment objectives to attract and retain a diverse global learner community. Additionally, the AEL supports departmental initiatives and ad hoc tasks as required.

Key Responsibilities

1. Enrollment Data Analysis

• Serve as the primary manager of OpenApply CRM, liaising with OpenApply developers.
• Provide data-driven enrollment strategy support for all PE/CE programs.
• Identify enrollment trends through data analysis to set precise recruitment targets.
• Develop enrollment forecasting models to inform resource allocation.
• Produce regular enrollment reports to support leadership decision-making.

2. Admissions & Enrollment Operations

• Oversee end-to-end admissions processes for all PE/CE programs.
• Collaborate with Marketing and Program Leads to implement data-informed enrollment plans.
• Work closely with Tianjin Juilliard’s Enrollment Management office to align strategies and optimize procedures.
• Manage daily admissions workflows, including application processing and customer service.

3. Recruitment & Outreach

• Work closely with the Director of PE/CE to identify the most effective recruitment channels through data analysis.
• Evaluate ROI of recruitment activities to optimize budgets.
• Partner with the Marketing Lead to optimize digital marketing strategies using data insights.
• Monitor competitor activities and market trends.

4. Departmental Support & Ad Hoc Tasks

• Support PE/CE departmental initiatives and special projects.
• Assist colleagues with cross-functional ad hoc tasks.
• Participate in departmental meetings and provide professional input.
• Undertake other related duties as required.

所属部门：公共与继续教育部（PE/CE）

汇报对象：公共与继续教育总监（直接汇报）

职位概述

天津茱莉亚学院公共与继续教育（PE/CE）招生与注册主管，您将全面统筹音乐发展课程、冬/夏令营、校园合作项目、卫星早教中心及继续教育项目的招生管理工作。通过数据化运营策略和OpenApply招生管理系统，确保各项目招生与学院整体战略目标协同一致，持续吸引并服务多元化的国际化学员群体。同时，您需根据需要支持部门其他专项工作

核心岗位职责

1. 招生数据分析与管理

• 担任OpenApply招生管理系统主管理员，负责系统维护及与开发团队对接
• 基于数据分析为各教育项目制定招生策略
• 通过历史数据建模预测招生趋势，设定科学招生目标
• 建立动态招生预测模型，优化资源配置方案
• 定期生成多维招生分析报告，支持管理决策

2. 招生流程运营管理

• 全流程管理PE/CE项目的招生录取工作
• 协同市场部与各项目组实施招生计划
• 与学院招生管理办公室保持战略协同，优化标准流程
• 统筹日常招生工作（含申请审核、客户服务等环节）

3. 招生推广与渠道拓展

• 通过数据分析，与PE/CE总监确定高效招生渠道组合
• 定期评估招生活动投资回报率，优化预算分配
• 联合市场团队制定数据驱动的数字营销方案
• 持续监测同业动态与教育市场趋势

4. 部门协作与其他职责

• 支持部门重点专项工作的推进实施
• 协助完成跨部门协作任务
• 参与部门工作会议并提供专业建议
• 完成上级交办的其他相关工作

Requirements

Education:

• Bachelor’s degree or above (preferred in education, arts administration, or a related field).

Experience:

• 3+ years of experience in music (or other arts) training programs.
• Hands-on OpenApply CRM experience.
• Familiarity with China’s education landscape.

Skills:

• Bilingual (English & Mandarin).
• Strong organizational and analytical skills.
• Ability to multitask in a fast-paced environment.

Attributes:

• Service-oriented team player.
• Willingness to travel occasionally.

Note: Flexible hours required; occasional evening/weekend work may be necessary.

任职资格要求

教育背景

• 本科及以上学历（教育学、艺术管理等相关专业优先）

工作经验

• 拥有3年以上音乐（或其他艺术类）培训项目相关经验
• 具有OpenApply等招生管理系统实操经验
• 熟悉中国教育行业政策与市场特点

专业技能

• 具备中英文双语工作能力
• 出色的数据分析能力与系统化思维
• 擅长多任务并行处理，适应快节奏工作环境

职业素养

• 具有强烈的服务意识与团队协作精神
• 能够接受必要的出差安排

特别说明：本岗位需弹性工作时间，可能涉及少量晚间/周末加班