About you and the role:
As a Digital Marketing Operations Executive/Marketing Specialist within Dow Consumer Solutions, you will need to collaborate with various teams to execute and deploy digital demand generation plan and activities to drive business growth to further one of Dow’s ambitions in wanting to be the most ‘customer centric’ material science company. We are utilizing Digital to make our customers journey through the various digital touchpoints, the most ‘easy, effective and enjoyable’. You will be an experienced digital marketing professional who has been leveraging on AI, various mar-tec tools to build and enhance customer journey and run successful marketing campaigns to generate and convert leads to revenue. You should also demonstrate sharp analytical capability to analyze data from various sources and draw valuable insights for the business and propose action plans. You should be someone who possess a keen attitude for continuous learning and has a customer-centric mindset to support business to drive growth.
Core Responsibilities:
•Work with regional marketing and communications teams to implement digital demand generation initiatives. This includes lead nurturing and conversion, account-based marketing campaigns, and associated digital strategies, all in alignment with regional 4P plans.
•Support marketing team in data analysis of achievement of business objectives, digital asset performance, campaign effectiveness, customer database insights, market industry trends, and competitor intelligence. Provide key insights or create standard reports where relevant for the team.
•Assist the marketing team to review planned customer journey, identify suitable digital marketing tools/applications to be deployed.
•Collaborate with internal and external teams to develop digital tools, such as AI tools, apps, and dashboards. Support the roll out of best-in-class processes for utilisation of digital tools/applications for campaigns execution in campaigns
•Digital projects management and implementation.
•Assist the marketing team with digital ecommerce assessments and setup, as well as improvements to Dow.com user experience, contacts, content management.
Qualifications and Experience Required
A minimum bachelor’s degree with 2 to 5 years of relevant experience.
Skills And Experience Required:
•Proven digital marketing expertise in B2B demand generation, from lead acquisition to nurturing and conversion, user journey design and user experience optimisation.
•Skilled in data analysis with experience in integrating data from various sources and delivering insights to the business.
•Demonstrate experience in creating digital tools, assets, and applications by collaborating with internal and external parties.
•Proven capability in project management and key stakeholders’ management across regions. Proven ability to organize and get work done through work championing and soft influence and implement new process as required.
•Possesses strong organisational and task-oriented skills, with the capacity to prioritize tasks, multitask, and work both independently and as part of a diverse, multicultural team in an international setting.
•Excellent communication skills and ability to translate user requirements into execution plan and implement plan accordingly. Fluency in English and preferably also Chinese.
•Show expertise in MS Office, Power BI, and experience with marketing tools like Adobe, Marketo, Content Square, Eloqua, Sprinkler, or Google Analytics. Knowledge of Dynamics CRM, Power Automate, and Power Query is a plus.
Additional notes
•Relocation assistance is not available with this position.
•The ability to accommodate a flexible schedule aligned with international time zones (if required) is essential.
