KA Channel Planning
* Design and implement trade marketing plan for assigned key accounts to achieve sales targets, market share growth, and brand visibility.
* Collaborate with KA sales teams to align trade activities to different channels.
Product and Promotion Planning and Execution
* Plan product and promotion scheme for each KA channels, make relative forecast.
* Plan and execute instore promotion, POSM merchandising displays, consumer activation program to KA requirement.
* Negotiate and secure prime shelf space, visibility, and promotional calendars with KA partners.
Data-Driven Insights
* Analyze sales performance, market trends and competitor promotion to optimize trade spend and campaign effectiveness.
* Prepare post-campaign reports with actionable recommendations.
Cross-Functional Collaboration
* Work closely with Brand Marketing, Sales, Supply Chain to ensure seamless execution of trade plan.
* Partner with KA clients to co-create joint business plans (JBPs) and annual budgets.
Budget Management
* Manage trade marketing budget, ensuring cost effective allocation of resources and compliance with financial guidelines.
Innovation & Shopper Engagement
* Develop innovative instore activations (e.g., sampling, digital campaigns) to drive new recruitment and enhance shopper experience.
* Stay updated on retail trends (e.g., omnichannel, D2C) to drive KA channel innovation.
