Key Responsibilities

• Lead the brand strategy and launch plan development

• Design and execute tactic plans for successful commercial launch, including but not limited to education/promotional activities, product awareness programs…..

• Ensure excellent execution of marketing tactics and implementation of marketing strategy

• Lead the KOL advocacy development, to build and maintain strong KOL engagement

• Control marketing budget, ensure spending right and 100% integrity

• Interface extensively with cross functional teams and external partners, specifically with medical affairs, market access and sales team (future) to ensure functional strategy alignment

• Act as launch readiness project manager to coordinate with cross function teams on launch preparation

• Contribute to other key brand initiatives and provide market sights, such marketing research, supply planning, pricing and access strategy

• Work on other regular items, such as forecast model development and annual update, monthly rolling forecast

• 12 year + central marketing working experience in big pharma, with new product launch and team leader experience.

• Good tactic execution experience and skills

• Logic and good analytic skill, strategic thinking

• Optimistic, problem solving and self-motivated

• A good team player with strong capability of cross-functional interaction

• Fluent English in written and spoken

• Ideally a healthcare or biology education background, MBA is preferred

• Experience in IBD or immunization disease area is preferred