公司简介

"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"
i. Identify and Validate Innovation Opportunities
- Leverage consumer insights and market trends to uncover unmet needs and validate high-potential innovation opportunities in the meal space.
ii. Shape a Strategic Innovation Pipeline
- Define and prioritize a 3-year innovation roadmap aligned with brand strategy and long-term growth objectives.
iii. Lead End-to-End Innovation Execution
- Drive development of consumer-centric, brand-aligned product concepts from ideation to commercialization.
iv. Enable Scalable Technical Solutions
- Partner with R&D to co-develop technically robust, scalable solutions that support long-term brand growth.
v. Manage Innovation P&L
- Own financial performance of innovation initiatives, ensuring profitability through disciplined cost and value management.
vi. Drive Go-to-Market Excellence
- Collaborate with cross-functional teams to develop and execute impactful GTM strategies that maximize launch success.
vii. Optimize Post-Launch Performance
- Monitor KPIs (e.g., sales, consumer feedback, ROI) and implement data-driven optimizations to enhance outcomes.
Key Metrics
- Innovation Net Revenue Target Achievement (%)
- Penetration Growth Rate (%)
- Value Share Growth Rate (%)
- Net Revenue and NOPBT Growth (%)
- Bachelor’s degree in Marketing or related field
- Proven track record in leveraging consumer insights to develop and launch successful innovations
- Experience in local-for-local product development
- Background in consumer insights and strategy preferred
- Strong cross-functional collaboration skills across global, regional, and local teams
- Knowledge of the nutrition category preferred
- Proficiency in spoken and written English