PepsiCo 百事公司 · Marketing

Assistant Marketing Manager, Nutrition, Quaker New Platform;市场副经理,营养品,桂格新平台

薪资面议  /  上海

今天 16:04 更新

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公司简介

PepsiCo 百事公司

"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"

职位属性

  • 招聘类型:社招
  • 工作性质:全职

职位描述

i. Identify and Validate Innovation Opportunities

- Leverage consumer insights and market trends to uncover unmet needs and validate high-potential innovation opportunities in the meal space.

ii. Shape a Strategic Innovation Pipeline

- Define and prioritize a 3-year innovation roadmap aligned with brand strategy and long-term growth objectives.

iii. Lead End-to-End Innovation Execution

- Drive development of consumer-centric, brand-aligned product concepts from ideation to commercialization.

iv. Enable Scalable Technical Solutions

- Partner with R&D to co-develop technically robust, scalable solutions that support long-term brand growth.

v. Manage Innovation P&L

- Own financial performance of innovation initiatives, ensuring profitability through disciplined cost and value management.

vi. Drive Go-to-Market Excellence

- Collaborate with cross-functional teams to develop and execute impactful GTM strategies that maximize launch success.

vii. Optimize Post-Launch Performance

- Monitor KPIs (e.g., sales, consumer feedback, ROI) and implement data-driven optimizations to enhance outcomes.

Key Metrics

- Innovation Net Revenue Target Achievement (%)

- Penetration Growth Rate (%)

- Value Share Growth Rate (%)

- Net Revenue and NOPBT Growth (%)

任职条件

- Bachelor’s degree in Marketing or related field

- Proven track record in leveraging consumer insights to develop and launch successful innovations

- Experience in local-for-local product development

- Background in consumer insights and strategy preferred

- Strong cross-functional collaboration skills across global, regional, and local teams

- Knowledge of the nutrition category preferred

- Proficiency in spoken and written English