3 Best things about the job:

1. You will be working on competitive brands that continuously make impact in the market.

2. Working with a fast growing and developing team of performance media specialists

3. Expand your knowledge by connecting and sharing with your peers across the team, including SEO, e-commerce, social, strategic planning etc.

In this role, your goals will be:

In three months:

·      Be familiar with clients and key stakeholders

·      Build good relationship with your team

·      Well understand brand, product lines and key campaigns

·      Taken ownership and management of client accounts, including hands on implementation and optimization of Search and feeds campaigns.

·      Formulate media strategies and tactical media plans that deliver on media objectives

In six months:

·      Independently and efficiently communicate with the clients and internal teams, build relationships with clients and key stakeholders

·      Take the leading role in performance proposal and strategic thinking.

·      Consistently assure accuracy of daily work including campaign review, data analysis and output solid learnings.

In Twelve months:

·      Achieve the clients’ annual KPIs effectively and efficiently.

·      Build good relationship with the clients and gain the trust.

Responsibilities of the role:

As a team leader

·      To provides team with leadership through holistic performance strategies, effective operation skills and industry insights.

·      Lead team to create performance media tactics on traditional search engines/ social platforms, which are inclusive of Red, Douyin, WeChat, Baidu, etc.

·      Manage internal workflow and team workload, oversee campaign execution and manage timeline to ensure all of media activities going smoothly.

·        Plays a mentorship role to junior personnel (performance manager and specialist), train your team to improve SEM and programmatic knowledge, optimization, and analytics skills.

As a client leader

·      To identify and understand clients’ priorities, concerns, challenges, drive business growing.

·      Deliver performance strategies with insights, evaluate new performance media opportunities to evolve ad impact.

·      Manage search/performance marketing budget, establish KPIs, measure and optimize performance of campaigns and tactics to assess effectiveness 

·      Build relationships with clients, collaborate with cross-functional teams which are inclusive of strategic planning team and other functional teams.

What you’ll need:

• 5+ years of search and performance marketing experience, 2+ years of leadership/management experience.
• 4A media agency experience is required
• Well understanding of China performance media landscape and multi-channel differentiation
• Solid analytical and technical skills on SEM & programmatic, hands-on experience of major performance media system and tools, inclusive of Baidu/Red/Byte dance platforms.
• Experience of performance-driving campaign (leads generation/APP download) management and optimization
• Experience of interacting directly with clients, good presentation skills
• Strong communication, follow-up, and problem-solving skills
• Eagerness to learn and remain knowledgeable on changes and developments in performance media landscape
• Fluent in English reading and writing
• Bachelor’s Degree

Additional qualifications include:

·      With experience on programmatic/social/E-commerce marketing

·      Got Red/Bytedance/Tencent certification.

·      Better to have experience in travel industry

·      Fluent in English speaking