Key Responsibilities & Accountabilities:
· Zone Marketing Activity Execution: Based on the regional marketing strategy, plan and execute localized marketing activities within the Zone, such as small-scale auto shows, community events, test drives, etc.
· Dealer Marketing Support: Guide and support dealers within the Zone in conducting localized marketing activities, ensuring consistency in brand image and marketing messages.
· Marketing Activity Performance Evaluation: Collect and evaluate the execution effectiveness and ROI of marketing activities within the Zone.
· Regional Market Insight: Collect Zone market information, including consumer preferences, competitor marketing activities, and media trends, and report to superiors.
· Brand Image Maintenance: Ensure that all marketing and sales touchpoints within the Zone comply with company brand image standards.
· Cross-functional Collaboration: Collaborate with the Zone Sales Manager and Zone Service Manager to ensure synergy across sales, marketing, and service within the Zone
Qualifications & Competencies:
· 5+ years of experience in automotive marketing, with at least 2 years in regional marketing management/retail marketing.
· Strong capabilities in marketing activity planning, execution, and communication/coordination.
· Familiarity with regional market characteristics and consumer behavior.
· Ability to travel as required, mobile
· Can do attitude and team spirit; Able to think strategically, willing and able to roll up his/her sleeves to help implement
· Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships with internal and external partners and stakeholders
· Dealing with Ambiguity - Ability to deal with uncertainty
· Good analytical abilities and can pick up new systems / tools quickly
· Ability to communicate a business vision for internal and external partners including goals & results
· Ability to handle multiple assignments and projects concurrently
