PepsiCo 百事公司 · Insights

Consumer Insights Lead, Pepsi;消费者洞察负责人,百事品牌

薪资面议  /  上海

今天 11:04 更新

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公司简介

PepsiCo 百事公司

"百事公司是稳居全球500强的食品和饮料公司之一,业务范围遍及世界上近200个国家,拥有20+个年销售额超过10亿美元的品牌,诸如深受众多消费者喜爱的乐事薯片、百事可乐、桂格麦片、百草味等产品。"

职位属性

  • 招聘类型:社招
  • 工作性质:全职

职位描述

•Lead & Support Pepsi Brand performance review by integrating offtake(Nielsen)/penetration(kwp)/brand tracking (Kantar) to drive business decision.

•Drive & facilitate Pepsi communication development & performance reviewing to build iconic brand with providing the right consumer insights

•Drive E2E business view with connecting consumer insights to channel insights to drive real Pepsi Brand growth

•Learn & Landing global Pepsi new initiatives or frameworks in China by closely collaborating with both China & global team.

•Translate specific category strategies into Insights plans & actions for Pespi brand

任职条件

•Prioritize analyses through hypothesis-building and identifies key issues

•Go beyond the obvious to identify analytical driven insights and deliver clear action plans for the business

•Strong collaborator and relationship builder, with ability to influence across the organization as well as external partners

•Excellent verbal and written communication skills, especially PowerPoint

•Understanding of PepsiCo business in region