皇家宠物事业部，处方粮品类
支持天猫自营渠道，如天猫超市，天猫国际
Position Overview
As an E-Key Account Manager, you will drive the growth of RC vet pillar on e-commerce platforms (e.g., Tmall, JD) and manage strategic partnerships with E-key accounts (e.g., Ali/JD). You will be responsible for building a robust ecosystem on platform, executing JBP,and optimizing crossfunctional collaboration to achieve sales and profitability targets.
Key Responsibilities
1. E- Key Account Management and deliver business result
- Build and maintain strong partnerships with platform partners (e.g., Ali/JD), aligning on joint development plans (JBP) and driving execution.
- Lead business expansion for new platform channels (e.g., AIi), ensuring alignment with company strategies and budget constraints.
- Collect platform marketing and category insights, integrate resources to strengthen the RC brand, and boost sales conversion.
- Design comprehensive business plans to improve traffic conversion, customer loyalty, and RC brand users growth.
2. Budget & Investment Optimization
- Design and execute TP investment plans, ensuring budget compliance and maximizing ROI.
- Track promotional spending and ROI through financial reports, collaborating with finance teams for data-driven adjustments.
3. Consumer Education & Data-Driven Insights
- Leverage online resources to accelerate nutrition content dissemination and enhance consumer education.
- Analyze operational data to refine platform strategies, improve business operations, and drive decision-making.
