•Strategy Development:
-Develop and implement a trade marketing plan for indirect trade channels, including traditional retail outlets.
-Formulate the Perfect Store strategy, defining key performance indicators (KPIs), and ensuring alignment with overall business objectives.
-Conduct market analysis to identify trends, opportunities, and threats, influencing product mix and promotional strategies accordingly.
•Sales & Distribution Optimization:
-Collaborate with the sales team to enhance product distribution within the indirect trade channel, ensuring optimal stock levels and product availability.
-Manage relationships with key retailers and distributors, negotiating terms and conditions to maximize sales and profitability.
-Monitor sales performance and adjust strategies as needed to achieve targets.
•In-Store Execution:
-Lead the implementation of the Perfect Store program, ensuring that selected stores meet brand standards in terms of merchandising, display, and promotion.
-Develop and execute in-store promotional activities, including point-of-sale (POS) material, displays, and special promotions.
-Conduct regular store audits and provide feedback to retailers for continuous improvement.
•Brand Management:
-Ensure brand consistency across all indirect trade channels, enhancing brand equity and customer loyalty.
-Develop and execute local marketing campaigns and promotions to support brand growth.
-Collaborate with the marketing team to create impactful visual merchandising solutions and promotional materials.
•Team Leadership & Collaboration:
-Lead and motivate a team of trade marketing specialists, providing training and development opportunities.
-Foster cross-functional collaboration with sales, marketing, supply chain, and finance teams to achieve business goals.
-Manage external agencies and vendors involved in trade marketing activities.
•Performance Measurement:
-Establish and track KPIs for trade marketing activities, including sales volume, market share, store compliance, and promotional effectiveness.
-Analyze sales data and consumer insights to identify opportunities for growth and optimization.
-Prepare regular reports and presentations for senior management, highlighting performance and recommendations for improvement.
