Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you. Join Sonova. Create sense.
The Purpose Of The Job
As a portfolio leader, you will drive the competitive growth of our brand portfolio and product lineup in China market through clear brand positioning and robust product line management. You will be responsible for aligning brand strategies with market needs, optimizing product portfolios, and ensuring sustained market leadership by leveraging deep industry insights, consumer understanding, and cross-functional collaboration.
More about the role
1. Strategic Brand & Portfolio Leadership
Develop and execute long-term brand strategies that define clear, differentiated positioning for multiple brands under the portfolio, ensuring each brand addresses distinct market segments (e.g., premium, mass-market, clinical-focused) and resonates with target audiences (consumers, healthcare providers, distributors).
Conduct comprehensive portfolio analysis to evaluate brand performance, market trends, and competitive landscapes; recommend portfolio adjustments (e.g., new brand launches, product retirements, line extensions) to maximize market share and profitability.
2. Product Line Management & Lifecycle Optimization
Own the end-to-end product lifecycle , from homologation through commercialization to phase-out.
Identify unmet market needs through in-depth market research, consumer insights, and healthcare professional feedback; translate these into actionable product requirements and roadmaps that balance user needs, technical feasibility, and business goals.
Collaborate with R&D to prioritize product features, ensure timely development milestones, and manage cross-functional teams to deliver core product superiorities.
3. Market Analysis & Business Insight
Perform rigorous market and competitive analysis to identify growth opportunities, and potential threats; provide actionable recommendations to senior management.
Monitor key performance indicators (KPIs) including market share, sales revenue, customer satisfaction, and product profitability; conduct regular business reviews to assess strategy effectiveness and adjust plans as needed.
Leverage data analytics and consumer segmentation to inform pricing strategies, promotional activities, and go-to-market plans that drive adoption and customer loyalty.
4. Cross-Functional Collaboration & Stakeholder Management
Partner with sales, audiology, operations, and regulatory affairs teams to ensure seamless execution of brand and product strategies, including launch plans, daily product management.
Engage with external stakeholders to gather feedback, build strategic partnerships, and advocate for brand positioning that aligns with clinical and consumer needs.
隐私信息收集提示，当您投递本职位时，视为您已理解并同意：
一、简历处理授权
1. 简历收集：您同意索诺瓦通过第三方平台系统处理您的简历。
2. 人才库留存机制：无论投递结果如何，您的简历将作为潜在候选人信息，存储于傲诺瓦的人才库中，若您拒绝留存，可联系我们删除。
二、跨国数据处理说明：作为跨国性集团公司，索诺瓦可能基于人力资源等合法目的，将您的个人信息传输至瑞士的境外总部Sonova AG处理。
三、查询和反馈渠道：如您需阅读索诺瓦招聘隐私声明或行驶相关权利，可登录索诺瓦官网查找我们的联系方式。
