-Lead the development of local culinary innovation from recipe design to B2B NPD launch; deliver practical playbook to unlock strategic channel opportunity (QSR, Cinema, Theme Park, Hotel)

-Be responsible to elevate brand experience and plan AFH communication calendar across all PEP Foods brands (Lay’s, Quaker, Doritos, Cheetos, Bugles), in synergy with brand growth strategy

-Accountable for implementing on-site activation, digital content development and social buzz generation for AFH initiatives

-Support Sales team to drive incrementality of packaged foods in new channels by generating occasion-relevant consumer education toolkit

-Support line manager in exploring new business models in AFH channels

- 9 years experience in brand building or end-to-end brand management of international F&B brands

- Experienced in brand communication strategy development and implementation, including digital communication and off-line activation

- Expertise of new product development with solid knowledge of project management

- Experience of working in retail business preferred; creative agency (4A) background preferred

- Excellent interpersonal skill and presentation skill

- Entrepreneurship-Fluent English

Differentiating Competencies Required

- Resilience and strong mind, not afraid of dealing with ambiguity-Strong collaboration spirit and knows how to mobilize internal resources to drive synergy-Curiosity and excellent learning agility