•Drive integrated media strategy based on media trend/consumer insights for assigned beverage brands;

•Work closely with media/social agencies and cross-function teams to develop integrated media plans and ensure the seamless execution;

•Act as a key contact window for internal and external communication of media campaigns including media brief, media plan, media KPI setting, spotplan, media execution and campaign review;

•Manage media budget and ensure the usage on track;

•Drive media efficiency on the understanding of the role of different media and their impact on business;

•Lead digitalization pilots for assigned beverage brands to improve and optimize the efficiency via cooperation with CEM team;

•Identify and develop innovative or unique digital media opportunities to build brand occasional salience;

•Make forward-looking recommendations on media strategy and digital/OOH innovation.

•8 years+ experience in China marketing/media industry

•F&B industry experience preferred

•Bachelor degree or above

•A proven track record of integrated media campaigns across all media platforms including digital and mass media. Digital/social experience for youth brands is preferred.

•Programmatic buy experience of PD/PDB

•Media agency management experience

•Be creative and innovative