You will be responsible for developing and leading m
arketing and lead generation strategy and ensure the quality and the effectiveness for all marketing activities to drive the audiological care business growth in China
.
More about the role:
Marketing Strategy:
Develop different customer segmentation for Retail channel with clear investment strategy to achieve sustainable sales growth
Keep sharp market insight and maintain up-to-date information and understanding of market, competitor and consumer/customers
Take the full P&L accountability of marketing budget
Leads Generation:
Define the lead generation strategy and implements an end-to-end process for qualification and lead generation.
Create opportunities and increases demand together with the sales suppliers.
Create a pipeline and leverages sales development resources to deliver outbound reach for agreed messages and calls to actions, such as events and conferences.
Establish and implements an outbound marketing campaign channel strategy based on business objectives and with a strong focus on the use of digital channels.
Product Management:
Brand Marketing
Define and implement brand and communication strategies to drive business and brand growth. Responsible for brand operation planning, formulate the overall brand development plan and brand promotion plan
Measure, evaluate and interpret the success of the communication measures implemented
Organize and attend retail events to reinforce brand positioning in accordance with the Brand Strategy
Customer Engagement
Develops and modifies customer experience policies and processes effect
Analyzes key performance indicators and formulates appropriate measures regarding customer experience.
Manages the identification and optimization of Sonova's touchpoints with consumers and customers.
Supports developing user experience standards and a monitoring framework.
Team Management
More about you:
Minimum
bachelor’s degree
from reputable university, MBA preferred
At least
10
years’
marketing
experience in MNC retail industry
, with a
t least 5 years of management experience
Strong strategic thinking, analytical, problem solver
Strong resilience, s
elf-confident, relationship builder with the flexibility and finesse to “manage by influence”
Result driven and able to meet strict deadlines, able to prioritize and multitask
Reliable, engaging and self-dependent
Self-starter and strong entrepreneurial spirit, enjoy creating and implementing new initiatives
Excellent
stakeholder m
anagement and strong interpersonal skills
Proven strong leadership in leading teams and change in a inspirational and effective way
A motivating team-player, not status or “entitlement” minded
, good listening skills
Native in Mandarin and fluent English
More about what we offer:
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
