Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.
Marketing Director
You will be responsible for developing and leading marketing and lead generation strategy and ensure the quality and the effectiveness for all marketing activities to drive the audiological care business growth in China.
More about the role:
Marketing Strategy:
- Develop different customer segmentation for Retail channel with clear investment strategy to achieve sustainable sales growth
- Keep sharp market insight and maintain up-to-date information and understanding of market, competitor and consumer/customers
- Take the full P&L accountability of marketing budget
Leads Generation:
- Defines the lead generation strategy and implements an end-to-end process for qualification and lead generation.
- Creates opportunities and increases demand together with the sales suppliers.
- Creates a pipeline and leverages sales development resources to deliver outbound reach for agreed messages and calls to actions, such as events and conferences.
- Establishes and implements an outbound marketing campaign channel strategy based on business objectives and with a strong focus on the use of digital channels.
Product Management:
- Determine resource allocation for campaigns and product launches
- Oversee product management including marketing and customer research for market and product requirements
Brand Marketing
- Define and implement brand and communication strategies to drive business and brand growth. Responsible for brand operation planning, formulate the overall brand development plan and brand promotion plan
- Measure, evaluate and interpret the success of the communication measures implemented
- Organize and attend retail events to reinforce brand positioning in accordance with the Brand Strategy
Customer Engagement
- Develops and modifies customer experience policies and processes effect
- Analyzes key performance indicators and formulates appropriate measures regarding customer experience.
- Manages the identification and optimization of Sonova's touchpoints with consumers and customers.
- Supports developing user experience standards and a monitoring framework.
Team Management
- Build a strong marketing team and sustainable talent pipeline
More about you:
- Minimum bachelor’s degree from reputable university, MBA preferred
- At least 10 years’ marketing experience in MNC retail industry, with at least 5 years of management experience
- Strong strategic thinking, analytical, problem solver
- Strong resilience, self-confident, relationship builder with the flexibility and finesse to “manage by influence”
- Result driven and able to meet strict deadlines, able to prioritize and multitask
- Reliable, engaging and self-dependent
- Self-starter and strong entrepreneurial spirit, enjoy creating and implementing new initiatives
- Excellent stakeholder management and strong interpersonal skills
- Proven strong leadership in leading teams and change in a inspirational and effective way
- A motivating team-player, not status or “entitlement” minded, good listening skills
- Native in Mandarin and fluent English
More about what we offer:
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
