Overall: Lead Mirinda/Bev meal/Pepsi innovation platform platform/ Lay’s Stax/LTO/ Innovation platforms/Gatorade (core) celebrity（traditional celebrity/digital content creator/IP) initiatives across Greater China. Manage celebrity co-op related budget. Including but not limited to…
1. Strategic Partnership Development & Execution
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Identify, evaluate, and propose high-impact celebrity/KOL/IP partnerships that align with consumer needs, brand values, growth strategy.
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Lead all end-to-end partnership lifecycle
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Translate strategies into actionable celebrity content plans
2. Cross-Functional Coordination & Project Management
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Collaborate with Marketing, Legal, Sales, Control, and other Teams to align campaign objectives, timelines, and budgets .
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Manage project timelines and resources, ensuring seamless execution (e.g., tracking content briefing delivery from KOLs, resolving delays.
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Act as a central point of contact for internal stakeholders and external partners, facilitating regular updates and resolving conflicts 。
3. Performance Monitoring & Data-Driven Optimization
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Define and track KPI for partnerships
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Analyze campaign data to identify trends, strengths, and gaps, then propose data-backed adjustments (e.g., reallocating budgets to high-performing KOLs, pivoting content themes).
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Prepare detailed performance reports for line manager, highlighting ROI, lessons learned, and recommendations for future strategies.
4. Relationship & Risk Management
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Cultivate and maintain long-term relationships with celebrities, KOLs, IP owners, and agencies through regular communication, feedback sessions, and partnerships.
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Proactively identify and mitigate risks (e.g., monitoring celebrity/KOL reputations for potential controversies, ensuring IP usage complies with trademark laws, renegotiating contracts for changing market conditions).
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Protect brand equity by ensuring partners adhere to brand guidelines promptly.
5. Budget management: Manage all artist-related budgets, including but not limited to planning and monitoring internal budget process.
