About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

3 best things about the job:

1.     赛道好：快速发展的电商及社交电商行业

1. 团队好：行业规模及成绩领先的团队
2. 成就感：服务知名品牌， 接触多主流电商平台业务

Measures of success –

In three months:

• 熟识及融入WPP Media电商运作体系
• 熟识电商大数据应用的做法

In six months:

• 取得阶段性效果， 如618/双11大促，或新品首发等

In 12 months:

• 成为某客户项目的专业担当

What your day job looks like at WPP Media:

负责多知名品牌在天猫，京东，拼多多，抖音电商的电商数据业务：

1. 通过电商平台（如阿里巴巴/京东）的数据工具，帮助品牌管理消费者资产，对品牌消费者进行生命周期分析，结合竞品及市场机会分析，制定品牌消费者运营策略；

2. 匹配品牌消费者与店铺/货品的特性，提供合理的店铺运营（如货品推荐/页面创意/会员机制）建议；

3. 评估品牌在电商生态的营销渠道（硬广/内容/搜索/微信/CRM，不仅限电商平台，还包括电商站外及线下渠道），结合电商平台节奏，有针对性的设计营销活动推广落地方案；

4. 营销活动推广过程中，通过对消费者后链路数据进行分析，实时调整改进，提升营销活动推广效率及效果；

5. 报告及方案撰写优化，通过现场演讲、电话交流等形式呈现

日常工作内容：

• 60%：项目执行（数据整理、分析和检查，图表制作和调整，PPT撰写和美化）；客户日常沟通（包括与平台的三方沟通）
• 30%：项目思路（包括品牌人群策略、运营建议、落地方案思路、衡量指标建议、复盘思路等）
• 10%：团队内其他工作和项目的日常支持

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What you will need:

• 对数据敏感， 具有缜密的逻辑思维/数据洞察能力，能从数据中发现问题和机会点以支持经营决策
• 熟练使用Excel、PPT、有较好的文字/数据/图表呈现能力及相应的客户对接能力，会使用数据分析软件R/python、SQL者优先
• 优秀的数理基础，如统计专业、信息技术专业等（加分项）

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.