Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;-Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;-Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);-Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI;
Analyze and define the account growth opportunities, make proper suggestions to superior for decision making
- Analyze and review business data to provide further improvement action plans
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy;
- Work out analytical report for quarterly and review annually new items investment;
Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance-Ensure that all the brands and assortments are properly listed, implemented and merchandising;-Monitor and check store’s performance to ensure store implementation as company policy;-Pro-actively coordinate related departments for market information and support;-Share monthly OFR tracking report with operation team;-Communicate OOS tracking report with relevant parties;-Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating
