3 best things about the job:

1. The opportunity to work in a leading global media agency.

2. Collaborating closely with client-facing and tech teams to enable efficient and effective data delivery through data automation and integration. This structured approach will support the team in developing media strategies.

3. The chance to work on high-profile data-driven product solutions.

In this role, your goals will be:

In three months: 

• Get onboard the audience planning framework of TCCC and transfer the request landing on platforms.

• Gain a comprehensive understanding of clients’ request on Yuntu, RACE and Lingxi.

• Participate in annual plan and contribute in platform data strategy.

In six months:

• Continuously share knowledge of platform data services with planning teams and clients.

• Create a standard white book that can be leveraged across different categories within TCCC.

• Sustain a good working relationship with both internal and external partners.

• Successfully complete at least 6 qualified client data service cases on Yuntu, and Lingxi, and activate the built audience planning framework into campaigns.

In 12 months:

• Take on a leadership role in driving platform service innovation.

• Continuously upgrade platform data service capability and extend it to new platforms or service opportunities that emerge.

Responsibilities of the role:

• Deep understanding of platform data tools and able to build client specific operating model.

• Communicate with key stakeholders and business teams to gather business requirements.

• Collaborate with internal development resources for product or component development and project management.

• Introduce products and solutions to colleagues or clients.

What you’ll need:

• Knowledge or experience in mathematical statistics, data analysis, data mining, etc.

• Familiarity with Excel, PPT, and other common data analysis tools.

• Strong logical thinking, written organization, and communication skills.

• Experience with big platform data tools, such as Yuntu, Lingxi, RACE, etc.

• Familiarity with marketing models, such as Bytedance O-5A model, capable of analyzing and diagnosing brand audience assets, and designing the implementation path of brand audience assets.

• Modelling capability is a plus

• Sharp data analysis and consumer insight mindset, capable of studying consumer psychology based on data, timely grasping the needs of target customers, and making reasonable marketing strategies and operational suggestions.

• Being careful and rigorous in work, while maintaining an active and open-minded approach.

• Teamworking spirit, fostering collaboration and teamwork.