About the role
Sales-related target achievement
- Work closely with existing distributor to achieve full year both shipment and depletion target
- Partner with distributor to achieve the territory expanding and Channel coverage target
- Identify and leverage relevant internal and external initiatives to deliver the TWE brand distribution target
Business expanding
- Territory expansion: Partner with importers to recruit customers in designated area by (Tier 1/2/3 /4cities) to achieve the territory coverage
- Channel coverage: scope the opportunity, engage with potential channel partners, negotiate commercial terms to ensure our business presence in all possible channel at the key cities
- Brand visibility: Team with importer and sub-distributors to fully develop TWE key portfolio by leveraging Penfolds brand
Field Sales Execution
- Work with the RSM and stakeholders to develop and execute the business strategy
- Aligns with Regional trade marketing team to develop& implement the trade/Shopper/Consumer promotion for targeted markets and customers.
- Regular communication with the key stakeholders about performance, forecast and opportunities and to ensure execution of the plan
- Provide feedback on the effectiveness of execution initiatives to drive volume, share and profitability
- Always represent the TWE in a professional manner and with integrity