RESPONSIBILITIES:

•Develop and implement advertising and promotional campaigns

•Conduct market research to identify and predict consumer trends

•Manage product planning, development, and P&L activities

•Create and distribute promotional materials

•Implement policy and strategy for short-term results

•Oversee a medium-sized team of managers, supervisors, and professionals

•Engage with internal and external stakeholders and present findings at meetings

•Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios.

•Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns.

•Independently executes branding strategies in complex situations and mentors others.

•Applies advanced Search Engine Optimization strategies, advises on future trends.

•Performs lead generation tasks independently and anticipates future needs.

•Executes email marketing campaigns independently and makes strategic recommendations.

•Leads complex market research studies and provides insights.

•Utilizes Google Analytics to analyze data and provide strategic insights.

•Manages and executes complex graphic design projects, and improves processes.

•Operates marketing automation platforms to execute and analyze complex campaigns.

•Crafts well-structured content for various scenarios and mentors others in writing.

•Creates and delivers impactful presentations and develops presentation skills in others.