Summary: Lubrizol is looking for a Marketing Communications Specialist to join our APAC Marketing Communications team. In this role, you will work closely with the APAC Marketing Communications Lead to develop, execute and measure marcomm strategies that inform, inspire, and engage our internal employees and external stakeholders. This role is part of a regional Marketing Communications team responsible for developing and implementing marketing communication strategies and programs to bolster Lubrizol’s overall brand awareness and growth throughout the APAC region. The successful candidate must have a proven ability to develop and execute marketing communications strategies, create engaging content, and work with diverse departments within the company. This role will be based in Shanghai, China. Essential Job Functions: Marketing Communications
-Support the development and execution of One Lubrizol marketing communication strategies and plans for the China region, aligned with the overall regional business and global Marcomm objectives. This can include brand-building campaigns, thought leadership programs, PR activations, industry conferences, tradeshows and enhancing visibility of our continued growth in the region.
-Ensure consistent brand messaging and visual identity across all marketing communications, including providing guidance for business specifics events and communications.
-Create engaging and localized content for various channels. Adapt global content to fit the local market and cultural nuances. This includes digital content, presentations, case studies, whitepapers and other collateral to support brand awareness, commercial demand and talent recruitment.
-Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies.
-Analyze and report marketing communication performance metrics and leverage insights to optimize future campaigns.
-Seek opportunities to bolster Lubrizol’s awareness in market, in alignment with One Lubrizol brand projects and guidelines. Collaborate with the regional marketing team to localize and adapt global marketing campaigns for the China and APAC market, ensuring cultural relevance and effectiveness.
-Establish relationships with internal clients and departmental groups to plan and execute communications projects.
-Maintain relationships with our local PR agency to secure coverage and press releases to maximize brand exposure and PR opportunities. Align with global PR teams to ensure consistent messaging and maximize media exposure.
-Work closely with all other members in the global Marketing Communications team, specifically the Internal Communications, Creative Services and Media Services teams to accomplish goals.
-Stay updated with industry trends and competitor activities to identify new Marcomm opportunities and ensure a competitive edge. Internal Communications
-Develop and/or edit content in many forms and styles, with specific focus on presentations at special internal events and internal communications.
-Support the translation process for marketing communications, where necessary.
-Support other internal and corporate communications initiatives as needed. Skills, Qualifications, Experience, Special Physical Requirements
-Master / Bachelor’s degree in Marketing, Communications or related field
-3-4 years of experience in brand management, marketing, internal communications or corporate communications roles.
-Ability to interact with diverse groups of people, develop strong networks and build credibility within the organization to work with stakeholders on engaging content.
-Strong creative and copywriting skills, with the ability to craft engaging content for different target audiences.
-Excellent oral and written communication skills focused on conveying complex information
-Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
-Cross-functional collaborator skilled at bringing people together and building relationships to drive results
-Demonstrated ability to meet deadlines and multi-task in a fast-paced environment
-Ability to travel (regionally and potentially globally) up to 10%
-Demonstrated proficiency in both written and spoken English and Chinese
