RESPONSIBILITIES:
•Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities
•Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.
•Stakeholder Management:
•Engage with internal and external stakeholders to gather requirements and provide updates on digital channel and event.
•Collaborate with cross-functional teams to drive successful digital channel and event lifecycle management.
•Digital Channel Development:
•Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
•Identify and prioritize the most effective digital channels for reaching target audiences.
•Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
•Digital Brand Planning and Execution
•Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
•Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
•Performance Monitoring and Optimization:
•Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
•Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
•Compliance and Risk Management:
•Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.
