RESPONSIBILITIES:

* Develop and implement advertising and promotional campaigns

* Conduct market research to identify and predict consumer trends

* Manage product planning, development, and P&L activities

* Create and distribute promotional materials

* Implement policy and strategy for short-term results

* Oversee a medium-sized team of managers, supervisors, and professionals

* Engage with internal and external stakeholders and present findings at meetings

* Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios.

* Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns.

* Independently executes branding strategies in complex situations and mentors others.

* Applies advanced Search Engine Optimization strategies, advises on future trends.

* Performs lead generation tasks independently and anticipates future needs.

* Executes email marketing campaigns independently and makes strategic recommendations.

* Leads complex market research studies and provides insights.

* Utilizes Google Analytics to analyze data and provide strategic insights.

* Manages and executes complex graphic design projects, and improves processes.

* Operates marketing automation platforms to execute and analyze complex campaigns.

* Crafts well-structured content for various scenarios and mentors others in writing.

* Creates and delivers impactful presentations and develops presentation skills in others.