Mission of Role
The occupant is responsible for supporting Off channel by setting channel strategies, building promotional plans to achieve target. Not only providing plan but importantly influence commercial team to improve our ways of working to outperform market.
Role Responsibilities
1. Outperform market in off channel working closely with commercial/marketing with clear objectives and key learnings in each investment.
Build off channel Strategy led by manager
Set target, plan promotions, prepare negotiating materials, track status of negotiation and evaluate to find learnings to adapt to next actions based on channel strategy.
Provide required assets to commercial team while working with brand team
Plan activation plan while controlling Trade BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
Track KPIs of off commercial team working closely, share key success factors with other members to utilize learnings in broader team
Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions
Install his/her expertise to the team to realize more effective and efficient promotions which is acceptable by key off customers.
2. Build and Manage Off trade (including TOT and MOT) promotion plan working with commercial and marketing team based on channel annual calendar to achieve sales targets linked with marketing investments.
Plan N+6 promotions and set KPIs working with commercial and marketing team to link commercial and brand activations.
Track sales results and KPIs of main accounts, to check progress to achieve annual target.
Gather and share key learnings of success and failure to discuss with stakeholders to build better promotions working with Channel Analysis and planning team
Prepare negotiating materials to provide commercial team weapons to use.
Plan Merchandizer and PG plan working with commercial team and Merchandizer supervisor to improve brand performance at outlets level
