3 Best Things about the Role:

1.      Create the New: This job is about driving improvement and innovation through solid strategic thinking, and you will play a key role in developing media industry and FMCG category ‘firsts’

2.      Culture of Collaboration: You will have the opportunity to work with diverse, best-in-class experts across EssenceMediacom and WPP who enjoy working together and learning from one another

3.      Visibility and Mentorship: In a key role on a major client, you will directly interact with senior clients as well as agency leaders who will offer hands-on guidance to further your career development

Measures of Success:

·      Stakeholder satisfaction (quality of strategic thinking)

·      Growth mindset (learning agility)

·      Make it happen (successful activations)

·      Industry recognition (award wins, PR coverage)

Responsibilities of The Role:

·      Analyze consumer panel and platform data, industry reports and social listening trends to generate compelling insights as the basis for communications strategies

·      Develop strategic direction for campaigns and work with the planning team to land campaign strategy to distinctive and compelling media activation ideas

·      Establish KPIs and measurement approach based on campaign objectives

·      Keep up-to-date with media trends and platform innovations, create and present market landscapes on an ad-hoc basis

·      Propose, manage and deliver thought leadership projects

·      Develop and facilitate workshops, both internal & with clients

·      Craft award entries for major global, regional and local awards

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What You Will Need:

·      Mindset is crucial to success in this role. We’re looking for an open-minded, ambitious individual with a ‘can-do’ attitude and a strong sense of ownership. You will have a desire not just to develop great strategic thinking, but also to help our planners turn it into award-winning executions across any channel.

·      You’ll have solid strategic and problem-solving capabilities and will be comfortable with analyzing and synthesizing different types of data to develop insights and implications. You will have the ability to fuse qualitative and quantitative thinking, simplifying complexity to storytell clear solutions.

·      You’ll have a strong grasp of how media works. This means you may work in a strategy role at another media agency or you may be a strategist at another type of agency with experience in connections planning.

·      You will excel at influencing stakeholders and enjoy collaborating with cross-functional experts in a matrix environment.

·      You must have excellent communication skills – fluent written and spoken English and Chinese are a must – as you will be working closely with foreign and Chinese clients as well as local media partners.