公司简介

-Responsible for ensuring the successful implementation and execution of the Commercial Strategy
take full accountability for brand insight across regional organization, and provide strategic insights that share /develop brand strategy. -Working collaboratively with cross functional teams to synthesize findings into actionable insights . -Responsible for territorial marketing activities in order to optimize and customize brands promotion, strengthening implementation, coordination and execution of Field Force and KAM activities. -Responsible for identifying and retaining talent -Lead the development and implementation of standards to supportquality and compliance
JTBD:
•Work closely with BU/Franchise to build brand level digital strategy & roadmap to fully align with
• business strategy and support business growth.
•Take lead and drive key digital activities’ business case planning, solution building and operational excellence, activities including but not limited to: omni-channel engagement, patient activation, broader market penetration, etc.
•Work closely with the digital strategic partnership lead to actively discover latest external ecosystem trends & customer behavior changes, and explore potential innovative techs/solutions that will be valuable in solving business problems and drive impact.
•Actively engage with marketing & field team to download customer & internal user’s insight, and work with MarTech & infrastructure team to iterate current solutions & keep improving usage experiences.
•Support digital governance lead to drive digital compliance across BU/Franchise’s digital activities.
•Key internal stakeholders including BU/Franchise Head, Marketing, Field Force, Medical, Field Excellence, Analytics, Field Training, Marketing Excellence, Legal, Compliance, Data Privacy.
•This role will act as personal contributor and work with cross-function teams to drive progress, hence open and transparent team collaboration spirit is highly expected.
Key Experience & Success Profile:
•3+ years of experiences as digital business partners or consultants, experience in pharmaceutical/biotech or medical related industry is a plus
•Experience in pharma marketing or field force is highly desirable
•Thorough understanding to pharma business model & ways of working
•End to end digital solution/platform/project lead & management experience is a must
•Strong communication and stakeholder management skills
•Strong team collaboration spirit and time management
•Fluent in both spoken & written English
为什么选择诺华:帮助患者及家属不仅需要创新科学,还需要一支包括你我他在内的充满智慧与激情的团队,大家相互协作、支持与激励。共同实现突破,改变患者的生活。一起共创更好的未来,你准备好了吗?
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Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?
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Benefits and Rewards: Go to Novartis career website to learn about all the ways we’ll help you thrive personally and professionally.
Data Analytics
Stakeholder Engagement
Marketing Strategy
Agility
Cross-Functional Collaboration
Product Marketing
Media Campaigns
Customer Experience
Customer Insights
Digital Marketing
Stakeholder Management
Customer Engagement
Data Strategy
Waterfall Model