patients activation through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.

Major accountabilities:

•Measurement: active disease education HCP rate

# of content released by HCP/HCS

keywords share of voice in total Hyperlipidemia

•Role and Responsibility:

•HCP engagement strategy and execute engagement plan with efficient approaches by different HCP segmentation

•Disease education programs through HCP engagement forum and events

•Develop disease education programs with HCO/HCS and seek for effective coverage

•Track engagement activity and provide improvement suggestions based on insights

••Major Accountabilities

•Familiarity with the full-channel business models in pharmaceutical-related fields (hospitals, retail pharmacies, e-commerce, etc.)

•With solid HCP engagement and activity execution experience in field

•Strong self-motivation and interpersonal skills in X-function collaboration

•Creative thinking, willing to take innovative practice, learning by doing

为什么选择诺华：帮助患者及家属不仅需要创新科学，还需要一支包括你我他在内的充满智慧与激情的团队，大家相互协作、支持与激励。共同实现突破，改变患者的生活。一起共创更好的未来，你准备好了吗？

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Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

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Data Analytics

Stakeholder Engagement

Marketing Strategy

Agility

Cross-Functional Collaboration

Product Marketing

Media Campaigns

Customer Experience

Customer Insights

Digital Marketing

Stakeholder Management

Customer Engagement

Data Strategy

Waterfall Model