Description

This role acts as a specialist in e-commerce area concerning the EC Media planning and operation . You will be looked upon to provide structural insight from various EC media, as well as building efficient evaluation model to meet clients’ requirements.

作为一个电商媒介专家主管，您将为品牌客户在电商生态圈进行电商媒介规划与运营。同时提供相应的品牌消费者洞察，并构建有效的购买评估架构与安全合规体系，帮助客户达成最佳媒介投资成果。

＃ 有大客户服务及3C品类服务经验

＃ 偏SP工作背景，能主抓对客、能解读媒介数据，并使用平台数据工具，能输出PPT、EXCEL报告，平常有使用飞书经验

＃ 对天猫、京东、抖音平台有项目的经验（IP /资源包 / 合约广告等，有RTB经验更好）

＃ 对天猫、京东、抖音、小红书平台有项目的经验

3 best things about the job

• GroupM Ecommerce is the most fast growing team in the past two years, from both team scale and revenue point of view

• GroupM Ecommerce team has the unique business model to deliver cross platform service.

• Young and like-minded colleagues who are rich in Ecommerce experience, which provide you an open environment to learn.

• Various kind of holistic media needs from our biggest 500 global brands, which provide you a marvellous chance to engage.

• 群邑电商团队是4A业内No.1电商团队，在过去几年，无论在团队规模与利润都是增长最快。

• 群邑电商将提供你横跨多元电商媒体的机会（天猫/京东/抖音/快手/唯品会/苏宁等）

• 我们的团队伙伴与主管们拥有多年电商/整合营销等跨领域的经验，同时你在群邑里，还可以学习并接触全域媒介的专业知识。

• 我们拥有灵活的工作环境和纪律，充满活力的初创企业的团队氛围。你可以在这学习到如何设计专业的全媒介投资流程，以及商业合规体系。

• 我们的客户来自在财富全球500强，有机会和顶级品牌共创项目

Measures of success

1)In three months:

Design, develop and implement planning solutions to understand EC media resources and conversation, providing insightful, actionable recommendations on generating more impactful media strategy.

深入了解EC 跨平台人群标签与站内外全媒介资源，提供品牌富有建设性/可操作的专业媒介采买建议

Gotten a deep understanding of the agency portfolio of clients.

深度了解群邑内部体系与其客户服务型态。

Been a good relationship with the internal team members.

与团队成员（含跨组/三地）能够建立良好的合作关系

Supported or led the eCommerce team of some projects to deliver high quality service to the clients. Including traffic operation, data analysis, business solution, etc.

能够成功支持或是领导所负责的项目，产出高质量的服务，包括但不限于：媒介采买、数据分析，人群洞察，客户关系等等

2)In six months:

Started to build solid relationships with the key decision makers within the clients, agency organizations and EC platforms.

与客户/代理商/电商平台的关键决策人，能够建立起坚实稳固的合作关系。

Gotten started to pitched some new business and collaborate other internal partners smoothly.

开始参与一些新业务机会的pitch，并在合作过程中与内部伙伴有良好的合作。

3)in 12 months.

Been able to independently propose Ecommerce overall strategy to meet clients’ requirements.

可以独立驾驭手上客户所有的策略，并且带领或协同团队输出满足客户需求。

Led some crucial projects to increase the impact of GroupM EC to the marketing.

领导一些重要的战略项目，以强化并塑造群邑电商在平台或是行业内一定的影响力。

Responsibilities of the role

1.Customize Ecommerce marketing and media strategy for client across Ecommerce platform include but not limited to Taobao, Tmall, JD, Douyin, Red等

为客户输出订制化的跨平台的电商媒介策略，包括但不限于天猫、京东、抖音、小红书等。

2.Master at Ecommerce data tools，such as data bank, Jingdong Sshufang, Jingzhuntong and other tools, and make customized holistic strategy to our clients.

熟悉或接触过电商数据工具，比如数据银行、数坊、京准通等工具，能够藉此提供客户电商全域运营与媒介投资策略。

3.Bridge to integrate client’s Ecommerce strategy into their marketing portfolios that enable the clients to expand their business online or leverage the various online shopping/ group-buy / B2B2C/ B2C / KOLs / EC contents / O2O to run impactful campaigns with trackable performance

能够整合客户的电商策略，应用链接到客户多元生意场景。

4.Analyze competitor’s EC market strategy, promotion and operation.

能够分析并追踪竞争对手在跨平台电商的投资与玩法。

•4+ years’ experience in data analysis, preferably in an ecommerce, digital marketing/media agency, media research or marketing data technology company

至少4年以上的数据分析经验，在电子商务，数字营销/媒体代理，媒体研究/市场数据技术公司/平台有过相关从业经历

•Proven experience working across DATA analytics and insight, and ability to navigate an extract right data from right data sources and able to efficiently analyze and interpret data for key insights and recommendations

在数据分析与洞察方面拥有一定经验，能够分析和解释数据以获取关键的洞察和建议, 有采买电商大颗粒资源，如京X、UD、电商品专的项目经验

•Good communication and team management skills

良好的对客沟通能力与团队管理能力

•Good at proposal writing and presenting.

有策略输出与讲演汇报的能力