公司简介

"帮助客户使世界更健康、更清洁、更安全。"
"帮助客户使世界更健康、更清洁、更安全。"
负责科研高校/大健康的市场策略制定、产品整合营销方案,以及后续落地的市场活动。希望人选是生命科学相关专业,或者有过类似产品和客户群体的整合营销市场经验
产品线介绍:
1)细胞生物学相关试剂和耗材;
2)免疫疫产品,如流式抗体,WB,Elisa等
3)分子产品,如分子酶,磁珠等
Key Areas of Responsibility
•Leverage MI to enhance the landscape of vertical market including funding/investment trend, customer dynamics, projects and policies.
•Design and roll out vertical GTM plan with good customer insights observation and business chance analysis, to reinforce strong image in target groups.
•Develop integrated bioscience workflows or applications to build valued solution selling models across BUs.
•Leverage internal/external resources to reach segmented targets by creative vertical- campaigns or events.
•Improve customer engagement program (online/offline) to get warm audience to create new sales opportunities.
•Create and develop related KOLs (institutions/associations/biotech/biopharma), improve integrated-workflow solution endorsement amid of researchers or relevant industry audience.
•Strongly apply internal resource, especially in vertical marketing promotion or global campaigns, to amplify influence of bioscience solutions or products group.
Qualifications
•Life science education background(preferred)
•>8 years with solid work experience in life science product management or marketing work (Integrated marketing experience is preferred)
•Strong interpersonal skills and critical thinking (project experience or strong in cross-function communication)
•Understand academia and industry market and customer insights
•Good teammate, strong passion in marketing work, willing to challenge and create.