• Continuously assess market trends and identify new business opportunities

• Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation

• Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view

• Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs

• Develop GTM model and playbook for new occasions/channels for scaled expansions in MU

• Identify potential outlets and trade partner opty.

• Work with MU and BU BD teams to assess different value chain design and develop relevant business case

• Define GTM model by RCD, service partner and PEP direct trade models

• Define playbook for each AFH channel

• Compose compelling portfolio solution based on right consumer profile and needs

• Lead SLAM teams on project base for new product solutions

• Creatively come up with new channels activation solutions incl. to-trade and in-store

• Define and align with key stakeholders new channels/occasion investment model

• Enable frontline with right customer management capabilities and tools

• Compose action plan for MU and implement in frontline

• Moblize MU team with clear customer list, action plan, target and timeline

• Track and intervent business development process

• Consulting background or AFH business background is a plus for business understanding and strategic thinking

• Strong understanding of China FMCG industry and new channels opty.

• Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda

• Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks

• Rich experience in AFH

• Strong & persuasive communication skills, influencing &collaboration skills

• Executive maturity, high integrity & values driven

• Strong English communication and business presentation skills, with high attention to details

• Action biased and result oriented mindset

• Strategic thinking with top-down and longer term perspectives

• Leadership and influencing skills to implement in a complex environment