KEY RESPONSIBILITIES

Product campaign development:

• Continuous tracking on product performance and issue identification

• Develop quick action plan with sounds rationale for improvement and align with various parties

• Liaise with regional marketing team on product innovation development

• Develop annual coffret plan for certain product lines with on-going monitoring

Marketing plan development and implementation:

• Lead the development of product marketing campaign with the support from cross function

• Manage campaign budget and lead the implementation of marketing activities

• Manage marketing agencies including media buying, creative design etc.

• Work with trade marketing to development effective promotion plan and instore merchandising impact

• Work with training team to deliver effective training story to engage sales force

• Monitor campaign on-market performance and drive for improvement

Product related operation management:

• Work with registration team on new product innovation registration

• Regular update to sales team on marketing activities

• Work with supply chain team on product demand forecast to ensure product supply

• Lead promotion pack design and production

• 4 years above experience at brand/product marketing in multinational companies

• Experience on leading marketing campaign development and implementation

• Good project management and communication skill

• Strategic thinking and analytical skill

• Result-oriented and creative thinking

• Mature, agile and good team player

• Passionate and proactive attitude

• Proficiency on Office software (PowerPoint, excel, word, etc.)

• Fluent English and Mandarin in verbal conversation and business writing

• University bachelor degree above