1. E-commerce activation and promotion planning to achieve annual sales target

Ø Assist EC Sales head to implement EC channel strategy and portfolio management.

Ø Manage E-commerce calendar planning for key shopping festivals (e.g., 618, Double 11), ensuring timely asset delivery and budget allocation.

Ø Execute EC promotional plans based on consumer insight.

Ø Work with trade marketing and design seasonal VAP and co-operate with EC Platform to maximize basket size and enhance consumer experience.

Ø Plan activation plan while controlling SC/BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency

Ø Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions

2. Data Analysis & EC Platform/consumer trends monitoring

Ø Analyze sales data, consumer trends, and campaign KPIs (e.g.,conversion rate, ROI) to make actionable plans to achieve sales target.

Ø Prepare weekly/monthly performance reports for internal stakeholders, highlighting wins, gaps, and optimization opportunities.

Ø Monitor sell cost budgets and ensure cost-effective allocation by brand aligned with sales targets.

3. Cross-Functional Collaboration

Ø Collaborate with Trade Marketing Team to align e-commerce activations with brand and channel strategies (e.g., seasonal campaigns, brand guidelines).

Ø Work with TP team to leverage consumer insights (e.g., segmentation, funnel analysis) for personalized promotions.

Ø Communication with platform/TP in achieving sales targets through real-time inventory tracking and promotional adjustments.

Ø Coordinate with Finance Team to ensure ROI transparency and cost control across daily sales plans.

Ø PDCA mindset to present key activation monthly base.

Key Stakeholders

Internal

Ø EC trade marketing team

Ø Sales planning

Ø Finance team

Ø IT team

Ø Channel analysis and planning team

Ø Supply Chain

External

Ø Platform customers

Ø TP customers 

Requirements：

1.Bachelor's Degree is required;

2.At least 2-3 years of e-commerce experience in FMCG industry;

3.Solid Commercial acumen and financial sense;

4.Self-driven and be accountable, results oriented, with a flexible and positive "can do" approach to challenges and difficulties;

5.Sound Windows software skills especially Excel and Power point & analytic capabilities;

6.Team player with excellent interpersonal skills.